MINT has launched many products over the years and we've learned that launching a new product or service means more than giving it “15 minutes of fame.” It’s all about the right strategic positioning upfront, then executing perfectly on the tactics before, during and after the launch.

For your sales channel, it means:

  • Generating awareness with internal team members and channel partners prior to the launch.
  • Developing powerful launch meetings to communicate and celebrate the introduction.
  • Creating events-within-the-event to make a lasting impression.
  • Sharing learning tools to ensure each audience understands how to support the new product.

For customers, it means:

  • Analysing and segmenting your audience to determine your best targets.
  • Generating awareness through print and electronic direct mail.
  • Bringing your product directly to your audience using events and ambassadors.
  • Determining high-value vs. low-value segments using research and analytics.